Step 1: Location
First, you must understand the location for your direct mail campaign. If you have no idea where to start, most companies tend to target within a few miles of their location.
Step 2: Format
The next step would be to decide on the formation for your campaign. We here at the Printing Services Guide highly recommend *plastic* as the format of choice as it will stand out the most in the mailbox and attract attention.
Step 3: Direct Mail Company
Having decided on the big choices, it would be best to now go forward with a direct mail company. While there are many to choose from, we recommend:
Step 4: Mailboxes
Now that you contacted a direct mail company and have placed an order, you will have to wait for the pieces to hit mailboxes. By the estimated arrival date, ensure that you company can handle the additional traffic.